Pet Boarding and daycare magazine logo
Choosing the Right Path to Generate More Revenue
photo by QK DOGS
Profile Success QK Dogs New England's Premier Dog Wellness Facility
Is Your Phone System Working for You?
Compassion Fatigue & the Pet Care Professional
january / february 2023
vol 13 • ed 1

Barkleigh Productions, Inc.


Rebecca Shipman

Art Director

Laura Pennington


Brandi Aurelio


Luke Dumberth


Todd Shelly


Gwen Shelly


Adam Lohr


James Severs


Karin Grottola


Cassidy Ryman


Evan Gummo

General: (717) 691-3388


(717) 691-3388 (ext. 225)


(717) 691-3388 (ext. 224)
Copyright January 2023. Pet Boarding & Daycare is published bimonthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Pet Boarding & Daycare c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX (717) 691–3381 Email:
Animal Behavior
Tips on Dog Training...or Should we Say, Animal Relationship Building
by Eve Molzhon

W hen you say “dog training” to people, sometimes it’s like saying, “I’m gonna go workout at the gym”—something they don’t necessarily enjoy or want to do. If you’re an athlete training for a race, or if you start a new job and are in training, you’re probably going to put in a bunch of effort upfront and then you drop down and maintain it over the course of the years. Similarly, we need to help people change their mindset on dog training so that they realize if they put in maximum effort upfront, it should lead to major rewards down the line.

Unfortunately, many people are still stuck in that old school concept that training is going to be boring and mundane. There are tons of trainers out there that have created fun, exciting programs using games and enjoyable experiences to build the bond between the dog and their human. And that’s what it comes down to—all training starts with the bond.

Choosing the Right Path to Generate More Revenue typography with dollar signs floating around
a woman rests her head on her hand, looking up in a pensive way
By Laura Laaman
“It’s fine to celebrate success but it is more important to heed the lessons of failure.” – Bill Gates

I n late August of last year, Federal Reserve Chairman Jerome Powell said reducing skyrocketing inflation will “bring some pain” to businesses and households, but not acting would be even more painful.

And so it began…

Expenses have soared. Interest rates and labor and building costs have climbed rapidly, and will likely continue to increase. If this sounds relatable, it’s more important than ever not to get complacent—and not expect 2023 to be as strong as this year.

With a recession on the horizon, business owners are approaching a critical fork in the road. The most common path is jagged with pitfalls leading to lower revenue, higher stress, lower profit and drastically reduced business value. Yet, it’s the path of least resistance—and by far the most traveled. In case it’s not obvious, I don’t recommend taking this route.

How to Add "Wow Factor" To Your Doggy Daycare Experience typography with a surprised Pug graphic in place of the "O"
By Dom Hodgeson
F irst of all, let’s dive into exactly what the “WOW Factor” is. The Cambridge Dictionary defines it as: “…a quality or feature of something that makes people feel great excitement or admiration…”

“Wow” is an exclamation of astonishment, and to “astonish” is to surprise greatly. So, by adding the WOW Factor, we are really talking about making your clients “feel” something. We want them to feel excitement. We want them to admire, approve, appreciate and even adore what you do for them. And to create excitement, anticipation and astonishment, you need to surprise every prospect and client who comes into your world.

So, how do you surprise your clients?

A “surprise” is defined as an unexpected event (could be good or bad, but obviously we’re talking about the good kind), and “to surprise” is to cause feeling of wonder and amazement.

Pink, red and white swirl
When You Find Blood
By Deborah Hansen
Nothing is more alarming than when you walk into your feline boarding area and see blood in an enclosure, even if it is a very small amount. More times than not, the blood is from an aggressive cat that has injured itself during a struggle or a spat with one of their siblings. However, blood can also be from an internal medical issue.

When you find blood, the first step is to always identify where the blood is coming from. If the cat is actively bleeding, isolate it and apply pressure to stop the bleeding. Next, the owner should be notified. Then follow your facility’s policies on when to seek veterinary care.

Blood in the Mouth
Blood coming from the mouth area can be very concerning. When aggressive cats are upset, they bite. Many get so upset that they will bite anything in front of them. I have seen aggressive cats bite the tub, water sprayer, clippers; anything they can get their teeth on.

Many times during the veterinarian pre-boarding appointment, the doctor mentions that the cat needs a dental, and the family elects to wait for a later time to schedule. When a cat with bad teeth bites their carrier or the boarding enclosure, several things could happen that result in visible blood. Blood from the mouth is usually either from gums that were so irritated they began to bleed or a tooth has fallen out. While blood from the mouth area is alarming, it usually tends to be a dental issue. The owners should still be notified immediately.

Nail Injuries
Another common problem for aggressive cats is a torn nail sheath. The claws go through a natural shedding cycle, and when a claw becomes too big for the outside protective layer (sheath) it naturally sheds. When you see a cat pulling at their toes, they are pulling the loose sheath off their claw.
Is Your Phone System Working for You? blue typographic digital title/illustration
By Jim Gustke
Many professionals in the boarding and daycare industry today are switching from traditional phone landlines to Voice over Internet Protocol (VoIP) phone systems to be more efficient in running their facilities.
Blue dropcap digital image of the letter V oIP, unlike landline phones, transforms business communications through numerous innovative features and benefits that are already built in. This article is intended to help professionals in the pet care industry understand VoIP and to help determine if switching to a VoIP system is the right choice for you.
What are VoIP Phone Systems?
Voice over Internet Protocol (VoIP) phones use the internet to make and receive phone calls using IP (Internet Protocol) or analog phones plugged into Ethernet jacks. Once connected, you can easily make and receive calls. Using a web portal and login, you can customize numerous features, including the Virtual Receptionist welcome message or adding new users.

Technology is the difference between traditional landline phones and VoIP systems. Landline phones require intensive infrastructure of exchange hardware and wiring, allowing one to make and receive calls only.

VoIP technology has changed how companies communicate. While IP capabilities have been around several decades, VoIP has advanced in recent years, thanks to innovation and faster internet speeds.

VoIP phones work by turning your voice into data, which is then transmitted over the internet, like sending emails. VoIP calls are made on your phone, connected to the internet with a network cable or adapter, or via a computer’s microphone and speakers using an app. When making calls, the VoIP service provider routes the voice data between you and the other caller, all within a split second. If you’ve used Skype, you’ve used VoIP.

How VoIP Transforms Communications
Unlike traditional landlines, VoIP comes with built-in features that help pet care businesses stand out above the rest, including:

  • Remote Working. Employees shouldn’t use their personal phone numbers for business. VoIP, unlike landlines, allows employees to work anywhere using their business phone number through mobile and desktop apps, and voice messages forwarded as email attachments.
Profile of Success
QK Dogs logo
external view of the QK Dog training facility
New England's Premier Dog Wellness Facility typography
Jennifer Broome smiles holding the leash of a sitting German Shepard
QK Dogs logo
external view of the QK Dog training facility
New England's Premier Dog Wellness Facility typography
By Kathy Hosler
Photos provided by QK Dogs
view down a hall inside the QK Dog training facility; Jennifer Broome smiles holding the leash of a sitting German Shepard
A well-trained dog that is healthy and physically fit is a walking billboard for success,” says Jennifer Broome, founder, owner and lead trainer of QK Dogs.

Jennifer is a true outdoorswomen who grew up with sporting dogs. As a child she began her own pet sitting and dog walking business. In college she got her degree in Wildlife Biology and Management and subsequently worked for both state and federal agencies as a Biologist.

During her career as a Biologist, Jennifer developed her own dog training program. Today Jennifer Broome is the owner of the largest dog training, boarding and wellness facility in the Northeast, specializing in raising and training field dogs for hunting as well as field companions.

Think Tank
Marketing to your Existing
By Fernando Camacho
I t’s time to talk about one of the most overlooked and underrated revenue streams in your business…your existing customers.

You may be thinking, “What? Why are we marketing to them? They’re already customers; we already got them. Why would we need to market them?”

It takes way more effort and costs way more money (about five times more) to attract a new customer than to keep an existing one. That equates to a lot of money when you take into account your whole customer base. You want to make sure that you’re taking good care of your customers and making it easy to buy from you, over and over again.

I find that many businesses work hard to bring in new customers, and once they’ve finally made that first purchase, they just say, “Great, mission accomplished, we got a new customer. We can move on now.”

Animal Health
Pet Medical Emergency Preparedness
heart rate illustration with cat and dog
Cardiac Arrest
By Madison Warner
Photos by Dr. Laura McLain & Ready Pet Education
D o you and your staff know what to do in the case of an animal cardiac emergency in your facility? Training on pet first aid and CPR can go a long way in giving the pets in your care the best chance at a good outcome, as well as build your staff’s confidence to act instead of panic.

While fortunately rare, cardiac arrest is one of the scariest events to happen in a pet business—up there with bloat, serious fights and disease outbreak. This article will discuss pet cardiac emergencies as well as how to recognize and provide care to an animal experiencing this type of medical emergency.

Industry News
Woman with head in hands and hearts
Compassion Fatigue
and the Pet Care Professional typography
By Louise Dunn
T he boarding facility’s daily arrivals are in the lobby, some of which the team has affectionate names for based on their behaviors. Nervous Nellie will spend the entire visit pacing. Bulldozer Buddy is an excessive digger. Hide-Away Henry will squeeze underneath anything to avoid being seen or touched, often refusing to come out even to eat. The entire team worries about these pets as they put forth a happy-to-see-you-again attitude, but the team is getting tired of feeling concerned and stressed. The reality is, they are feeling compassion fatigue.

Pet care professionals in boarding/daycare facilities are used to dealing with aggressive, nervous or destructive behavior from the pets “vacationing” at the facility. However, the constant exposure to pets under stress takes its toll on all team members, causing compassion fatigue. Compassion fatigue is an emotional side effect of working with pets in distress and suffering. Those three pets coming in on this particular day are suffering from fear, anxiety and stress, and the team is vulnerable to the pressure.

Compassion fatigue is characterized by physical and emotional exhaustion from wanting to care for or help pets in need. Some may call it the high cost of caring, or burnout. No matter what label you give it, those working in boarding/daycare facilities get worn down dealing with pets suffering from the stress of being away from home. The result can be employees quitting their jobs, or worse. The time is now for implementing a plan to improve pets’ experiences at boarding/daycare facilities and reduce the compassion fatigue experienced by the team.

New Products
Clean Paws spray
Clean Paws No-Rinse Foaming Cleanser
Instantly wash dirty dog paws with Dandylion’s Clean Paws No-Rinse Foaming Cleanser. The foamy formulation and soft silicone bristles allow you to get into hard-to-reach areas and perform a gentle deep clean without stripping dogs’ paws of natural oils.
BarkerFun Zilla® Kennel Clamp Kit
BarkerFun Zilla® Kennel Clamp Kit
The innovative Zilla® kennel clamp kit offers kennels, doggy daycare, and rescue facilities a safe, effective, low-cost way to keep dogs occupied with their favorite food. No mess, no ants, and no resource guarding!
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Thanks for reading our January/February 2023 issue!