Think Tank
8 Ways to Show Your Customers Some Love
By Fernando Camacho
Running a dog daycare or boarding business can be stressful, demanding and messy, but your customers make it all worth it. Without them, you wouldn’t have your dream job working with dogs, so that’s why showing them some appreciation is important.

Here are eight ways to say “thanks” to those loyal clients who make your business a success:

1. Customer Appreciation Event
One great way to show love to your clients is to host a customer appreciation event. This doesn’t have to be a major production, but it should be a lot of fun for both dogs and humans alike. Think dog-friendly snacks, free photo ops with the dogs, or maybe even a “yappy” hour. Keep it light, fun and all about making your clients feel valued.
2. Complimentary Services
It’s a great idea to throw customers a freebie every so often. For example, the next time they bring their dog in for daycare, just tell them, “Today’s on us. Thanks for being a part of our family and trusting your dog with us.” It’s an easy way to show your appreciation and incentivize repeat business.
3. “Thank You” Cards
In our tech-driven world, a handwritten note is rare, which makes it feel extra special. Get some cute stationery and send personalized “thank you” cards to your clients. You don’t have to go overboard with a long letter—just a simple, heartfelt note thanking them for choosing your business and trusting you with their pets.
4. Social Media Shout-Outs
Don’t underestimate the power of social media. Use your business’s platforms to publicly thank your clients. Post a “thank you” message, featuring some of your regular customers’ dogs, and tell your followers how much you appreciate their loyalty. It’s a quick and easy way to connect with your clients and remind them that they’re important to you.
5. Custom Dog Portraits
For your most loyal clients—the ones who have been with you for years, who book regular boarding or daycare, and who refer their friends—they deserve a little something extra. Why not gift them a custom portrait of their dog? There are a number of online options that will create personalized, hand-drawn or painted portraits. It’s thoughtful, personal and something they’ll treasure forever.
6. A Free Upgrade
The next time one of those really good clients brings their dog to daycare, give them a free enrichment activity, add in a free bath with a boarding stay, or even upgrade them to a luxury suite at no charge. They’ll appreciate these surprise bonuses, and it will keep them coming back for more.

Everybody loves free swag, especially when it’s something useful. Consider creating custom-branded merchandise like dog leashes, collars, or even a cozy blanket. Make sure it’s high-quality and practical so your clients (and their dogs) will actually use it.

7. Exclusive Swag
Everybody loves free swag, especially when it’s something useful. Consider creating custom-branded merchandise like dog leashes, collars, or even a cozy blanket. Make sure it’s high-quality and practical so your clients (and their dogs) will actually use it. This is a win-win because your clients get a cool gift and your business gets a little extra visibility.
8. A Personalized “Thank You” Video
A personalized video message is a thoughtful way to go the extra mile for your best clients. Record a short video thanking them by name, and maybe include some footage of their dog having fun at your daycare. It’s personal, heartfelt and something they’re not likely to forget anytime soon.

So as you keep busy working on your business, don’t forget to take a moment to say “thank you” to the people who make it all possible. Whether it’s with a handwritten note, a special event or a personalized gift, showing your appreciation goes a long way in building lasting relationships with your clients.

Fern is the founder of Overdog Digital, a digital marketing & consulting agency that helps dog daycare and boarding facilities attract, convert, and keep more customers by creating winning marketing campaigns and providing the business guidance to build momentum and spark long-term growth. Fern also has programs to train daycare staff, is a dog behavior consultant, and has a dog training business in New Jersey. He is the author of eight books and a popular speaker at national conferences and private events. To join The Dog Daycare Business Think Tank or ask a question, go to: www.facebook.com/groups/dogdaycarethinktank