

More scientific research is coming out, and studies like those in Current Biology2 are showing that cats aren’t as aloof and independent as originally thought. Cats have been found to need attention just like dogs and babies, while still wanting some independent or alone time. There are countless stories of a pet cat being left alone while its family goes on vacation for a week or longer, and they come back to a cat never leaving their side, wanting pets and attention.
So how do you market to cat owners? It’s no secret that many cat owners prefer to leave their pets at home alone and not pay for boarding. So, as a boarding and daycare provider, it’s your job to spread the word about why it’s better and safer for a boarding facility to take care of them. But what if you’re really a dog person and don’t understand cats?
First, you’ll want to learn as much about cat behavior as you can. After you have a thorough understanding of feline behavior and care, and get your facility set up in a manner that allows a cat to feel safe and calm, it’s time to market you and your business as an expert in the cat space. The following are a few ways to get the word out.

Those that live in big-city television markets will have morning news shows that can last five to six hours. The producers of these shows need local content, and animals shown on television always attracts viewers.
Cats are still considered second-class pets to dogs, but that is changing fast since those from the millennial and Gen Z generations are adopting cats at a faster pace than older generations. The pet product industry is also moving towards more cat innovation, as the dog side is over saturated. So, get ahead of the trend and consider putting more research and effort into supporting cats and their owners with boarding services, which is sure to help your bottom line.
References:
- 2024 APPA National Pet Owners Survey Stats. American Pet Products Association. https://americanpetproducts.org/industry-trends-and-stats
- Vitale, Kristyn R. et al. (2019, September 23). Attachment bonds between domestic cats and humans. Current Biology, Volume 29, Issue 18, R864 – R865. https://www.cell.com/current-biology/fulltext/S0960-9822(19)31086-3?_returnURL