


Maybe just a few at first, or maybe a lot—but they tend to pile into something big, intimidating and maybe even suffocating. With employee issues, staffing shortages, inflation and building problems, owners can quickly feel consumed with so much on their shoulders…and in a recession, it’s even worse.
In pet care, success typically involves providing exceptional pet care and outstanding customer service while generating a healthy financial return. And in the pursuit of that, you can get swallowed up by every minor aspect of your business. The reality is, owners who remain too deeply embedded in the day-to-day operations tend to struggle and burn out.
Many of the most successful pet care facilities are owned by people who have experience or even owned businesses in other industries. This tends to provide a special perspective. They’ve seen how important it is to develop self-sufficient businesses and that their most valuable role is to act as the company’s conductor rather than its engine. So, if you’d like to take a step back, breathe and reclaim your life, read on.

If you’re like so many others in the industry, the answer is a resounding “Yes!” Some of the most common reasons include unreliable employees, overly demanding customers, not making enough money and the owner just being tired. As a consultant to this industry for over 20 years and pet care facility owner myself, I completely understand! This is a very demanding business—especially on the owner or solo manager. But, what do all of these complaints have in common? They scream that the owner is way too involved “in” their business.
In contrast, many wonderful pet care facilities operate with absentee owners. They’ve intentionally established a self-sufficient business and have freed themselves from getting bogged down by every day-to-day issue. These owners mostly work “on” their business rather than “in” it. While they still fulfill important roles in the company’s continued success, the business still manages to thrive despite their regular absence.

- Drastically improved quality of life and more time to do what you want, whether it’s spend more time with family, travel or pursue other business ventures.
- More time and energy to focus on the sustained growth of your business.
- Better accountability and efficiency among management and other team members.
- Significant increase in your business value when it comes time to sell.

I believe you either sell your business or you buy it back from yourself every day. Achieving this mindset is a powerful strategy to guide you and your business to a healthy, successful, sustainable place. Unfortunately, too many owners don’t do this. They eventually get overwhelmed spending too much time in their business and end up selling in a fire sale and settling for much less than what their business could be worth.
At the end of the day, most prospective buyers don’t want a business that requires the heroic efforts of an owner or super-human manager to sustain itself. This is especially true for consolidators (who pay the highest multiples). While an individual person or family might not take issue with an owner-centric business, the highest bidders will. Consolidators don’t want to have to fix the existing operations or set up management to make their investment worth it. At the same time, they’ve been burned by enough businesses that claim to be turnkey but really aren’t. The best evidence of your business’s value and self-sufficiency is in a strong revenue stream and high cash flow, which is being generated regardless of the owner’s presence.
So, how do we make the business more self-sufficient and less owner-dependent? Usually by establishing stronger systems, including a dependable set of tools, processes and training, instead of relying too much on the special skill or heroic efforts of any individual.

Good systems should be:
- Documented. And include clear, consistent and referenceable material.
- Duplicable. Doable by all of your employees/teams.
- Measurable. Quantifiable and easy to track.
- Provable. Backed up by results.
So, how do you implement your systems, and in which parts of your business?
If I had to choose the most challenging obstacle to achieving success in this industry, it’s not generating enough revenue. Most owners are pretty good about controlling expenses; they are either naturally frugal or quickly figure it out with their accountant, bookkeeper or financial advisers. But, they just don’t have enough revenue coming in to propel to the next level.
Here are some of the high-level revenue systems that most owner-centric businesses need to develop to eventually become self-sustaining:
Each system helps your business operate more self-sufficiently, and they’re most powerful when combined. Unchaining yourself from the day-to-day pet care minutiae lets you focus on the most essential “business” parts of running a company. It can help you read a stronger pulse on revenue growth, labor ratio, conversation rates and other metrics important to sustained success. Ultimately, these strategies can pave the way for not only a healthier business, but also a happier, less stressful life.
Laura Laaman is president of Outstanding Pet Care. If you’re interested in establishing a self-sufficient business, any of the strategies in this article, or any of our other proven and guaranteed services, schedule a consultation by calling 1-888-735-5667 or vising www.OutstandingPetCare.com/contact.