Similarly, dogs thrive on mental stimulation, social interaction and constructive activities. By transforming dog daycare into a curriculum-based system, we can provide dogs with an environment that nurtures their natural instincts, enhances their skills and ensures a fulfilling day. This is not only better for the dogs, but it also provides more value to the pet parent and is seen as a more necessary service.

A well-designed learning curriculum for dogs should include enrichment activities and training programs that cater to their physical, mental and emotional needs. Traditional daycare only focuses on playtime, but a curriculum-based approach introduces structured activities such as puzzle-solving, agility and obedience training. This not only keeps dogs physically active, but also engages their minds.

This type of program isn’t just for those young, playful pups—it benefits dogs of all ages and temperaments. Senior dogs, for instance, may not be as exuberant, but they still would greatly benefit from mental stimulation and gentle exercises to maintain their health and happiness. This new approach allows daycare businesses to effectively take care of dogs at all life stages, increasing the lifetime value of their customers.

One of the significant advantages of a schooling approach is the positive impact on behavior. In addition to socialization skills, dogs become more adaptable to new environments and develop better manners through consistent training. We’ve learned that non-stop, all-day play might not be the best thing for our dogs. Because, just like humans, they need breaks, structure and variety to bring out the best in them.

By switching to more of a learning environment, pet owners can better see the value of sending their dogs to daycare on a regular basis. Having a tangible curriculum that focuses on skill development, behavior improvement, and overall wellbeing is a win-win for both pet businesses and pet parents.

Times are a-changing, and the dog daycare businesses that are open minded, pay attention to the changing environment and are willing to adapt will thrive, while others that are reluctant to change will struggle. This evolution of dog daycare—from babysitting to schooling—is a natural progression that shows our evolving understanding of both canine and human needs.

By adopting a curriculum-based approach that prioritizes enrichment and training, we can create an environment where dogs not only enjoy their time, but also develop essential skills for a balanced and happy life. As we embrace this shift, dog daycare becomes more than just a service—it becomes an important part of both the dogs’ and their humans’ lives.

Fern is the founder of Overdog Digital, a digital marketing & consulting agency that helps dog daycare and boarding facilities attract, convert, and keep more customers by creating winning marketing campaigns and providing the business guidance to build momentum and spark long-term growth. Fern also has programs to train daycare staff, is a dog behavior consultant, and has a dog training business in New Jersey. He is the author of eight books and a popular speaker at national conferences and private events. To join The Dog Daycare Business Think Tank or ask a question, go to: www.facebook.com/groups/dogdaycarethinktank