Profile of Success

Furrtropolis
Pet accessories store interior with teal walls and displayed items.
Person sitting on stairs holding a small dog, wearing a black sweatshirt with a "Furrtropolis Pet Grooming" logo.
Ball Pits & Bubbles
A Pet Oasis
By Kathy Hosler
Photos by Anchored Studios and Carla Duharte Photography
It all started when I got into recreational dog sports with my personal dogs,” says Mireille Hernandez, founder and owner of Furrtropolis, a thriving pet care facility in San Jose, California. “My dogs loved it and it was so fulfilling for me. I felt like part of a community with others who were participating in dog sports”

Mireille’s first business venture, Domestic Canine, provided boarding, daycare, board-and-train programs and private training lessons out of her home. Once her business took off, Mireille began to envision creating a facility that would offer all these services—and much, much more. That’s when her vision for Furrtropolis began to take shape.

Mireille wanted to expand and incorporate dog sports foundation programs into her daycare and boarding services, offering these activities daily while creating a space where the pet-loving community could connect.

Ball Pits & Bubbles
A Pet Oasis
By Kathy Hosler
Photos by Anchored Studios and Carla Duharte Photography
It all started when I got into recreational dog sports with my personal dogs,” says Mireille Hernandez, founder and owner of Furrtropolis, a thriving pet care facility in San Jose, California. “My dogs loved it and it was so fulfilling for me. I felt like part of a community with others who were participating in dog sports”

Mireille’s first business venture, Domestic Canine, provided boarding, daycare, board-and-train programs and private training lessons out of her home. Once her business took off, Mireille began to envision creating a facility that would offer all these services—and much, much more. That’s when her vision for Furrtropolis began to take shape.

Mireille wanted to expand and incorporate dog sports foundation programs into her daycare and boarding services, offering these activities daily while creating a space where the pet-loving community could connect.

Person sitting on stairs holding a small dog, wearing a black sweatshirt with a "Furrtropolis Pet Grooming" logo.
Reception area of a pet facility with a counter, pet logos, and information stands.
A happy dog with a green collar interacts with a person in a play area.
“I also wanted to offer seminars and workshops to pet parents so they could be informed and educated on different activities for their dogs,” Mireille says. “I wanted a one-stop facility where pet parents could take advantage of all our services and, most importantly, a place where they could find resources and information about all facets of pet care.

“The big message of Furrtropolis is that we are focused on pet wellness as a whole—from physical and mental stimulation, to a healthy grooming experience, to nutrition, to continuous preventative care, holistic approaches, and more,” she continues. “I wanted to embrace different areas that promote an overall happy pet.”

A large indoor dog facility with colorful play structures and two people walking with dogs.
Furrtropolis boasts over 14,000 sq. ft. of space, featuring expansive indoor daycare play areas on the ground floor, as well as outdoor space.
Furrtropolis boasts over 14,000 sq. ft. of space, featuring expansive indoor daycare play areas on the ground floor, as well as outdoor space. Their boarding accommodations are located on the main level, while most training classes are held on the second floor. They even have a plan to add cat boarding.

As you enter Furrtropolis, you’re greeted by their boutique-style retail pet store, which showcases products from small business vendors—many of which are handmade or homemade and not typically found in big-box stores.

A self-serve pet wash, complete with shampoo, towels and a dryer, is conveniently available so pet parents can freshen up their pets whenever needed. Furrtropolis also has a full-service grooming salon that offers specialized services, full grooming packages and à la carte options.

“On the grooming side, we are heavily connecting the gap between grooming and training,” says Mireille. “We’ve seen many pets who were nervous, scared, or had a bad previous experience.

Modern grooming facility with washing tubs, stacked towels, and a teal door.
A white dog getting groomed on a grooming table.
On the grooming side, we are heavily connecting the gap between grooming and training. We’ve seen many pets who were nervous, scared, or had a bad previous experience.
– Mireille Hernandez, founder and owner of Furrtropolis
“Grooming can be a scary and overwhelming environment,” she continues. “We educate parents through resources, workshops, and seminars about how to desensitize their pets properly. When parents know how to prepare their pets for grooming, their pets are less stressed, anxious, or fearful.”

Furrtropolis prides itself in being a place where pet parents and sport and working dog handlers can connect. Training clubs and other groups can even rent space in the facility to hold classes and seminars. In addition, veterinarians have hosted pop-up events at the facility, providing services such as vaccines and fecal testing, and wellness therapists have offered pet reiki, acupuncture and massage therapy. Birthday parties and special events keep their space-rental calendar busy.

“Furrtropolis came about from the exposure I gained through dog sports,” Mireille explains. “I’ve seen how important it is to mentally and physically enrich dogs. I wanted to embed that into our programming and highlight this part of the dog world that some people don’t know about—agility, scent work, nose work, flyball, and more.”

Every dog that signs up for daycare or boarding at Furrtropolis must go through an evaluation to assess how they adjust to a new environment. Mireille or another staff member speaks with the owner at length about the pet’s background and needs. Then, the dog stays for a half-day in daycare to observe how they interact in the environment and with staff members. All boarding dogs also participate in daycare during their stay.

A person signals to a dog jumping over an agility hurdle indoors.
Furrtropolis prides itself in being a place where pet parents and sport and working dog handlers can connect. Training clubs and other groups can even rent space in the facility to hold classes and seminars.
Furrtropolis offers traditional daycare with plenty of fun activities in their indoor and outdoor play yards. The staff is fully trained in dog body language, behavior and handling, with hands-on instruction in playgroup procedures. There are also options for dogs who need one-on-one care because they don’t thrive in group settings or by owner request.

“We work with different trainers who come onsite to work one on one with our daycare dogs,” Mireille says. “Our most popular training program is our Day Training program for both daycare and boarding dogs.”

Three dogs interacting; a white dog stands on a yellow structure while a tan dog in a red harness stands below, and a brown dog watches attentively.
A dog peeks through a lattice fence with a paw resting on it, while another dog walks in the background.
Furrtropolis offers traditional daycare with plenty of fun activities in their indoor and outdoor play yards.
In addition to day training, Furrtropolis also offers basic obedience, puppy classes, Canine Good Citizen courses, and specialized training like agility, flyball, nose work, Fit Dog and more.

Their website, www.furrtropolis.com, allows visitors to take an online tour of the facility, view available services and access the client center, where they can make reservations, update pet profiles and pay their bill. To boost their online presence, Mireille now has a dedicated social media person to help attract new clients.

Corridor with rows of secure metal cages on each side.
“So far, word of mouth has been our biggest business builder,” Mireille shares. “Independent trainers and training clubs that use our space introduce new pet parents to our facility. Once they see what we offer, they often sign up for daycare or boarding.”

To conclude, Mireille adds, “We envision a world where every pet enjoys a life of fulfillment and support through a thriving and connected community of passionate pet owners, sport/working handlers, and small business pet product providers.”

With the goal to be the premier destination that seamlessly integrates dog sports, training and exceptional pet care while fostering collaboration with other innovative small businesses, Furrtropolis is truly a pet oasis.