Think Tank
By Fernando Camacho
Recently, a member of my coaching program group reached out to me because she had promoted an offer in her boarding and daycare business and she only got one sale, totaling $800. After learning what she offered and how she structured it, I recommended a few changes. She immediately went to work and crafted a new offer based on what we discussed, and the results blew my mind. When all was said and done, the new offer brought in over $40,000.

Yes, you read that right—over $40K from a single offer.

Let me share with you some of the tips that I offered which made this amazing transformation possible, and that can help you get the most of out of a one-time offer in you boarding or daycare business:

1. Understand Your Client Base.
The first step is to know not only what your customers need, but, more importantly, what they want. Wants will always overshadow needs. Collecting and analyzing customer data can provide invaluable insights into what products or services are likely to resonate with them, and then you can tailor your offer to address their specific desires.
2. Create Genuine Scarcity.
Scarcity is a powerful psychological trigger that compels people to take action. Limited-time offers or a limited quantity of a product can create a sense of urgency and drive conversions. Black Friday deals are a prime example of this; it’s only available for very short time, so they need to take action now.
3. Create Unique Bundles.
Discounts are effective, but consider adding extra bonuses, complementary services and anything else that is of value to the customer. Instead of severely undercutting your current pricing, create one-of-a-kind bundles of services that offer a small discount on everything for buying the full package.
Creating one-time offers that convert requires a good understanding of your audience, a commitment to delivering value and a strategic approach to promotion.
4. Simplify the Decision Making.
Make it easy for customers to make a decision. Avoid presenting too many choices or complicated pricing structures. Decide on one or two variations of the offer and guide your customers to make the best choice for them.
5. Write Compelling Copy.
The language you use to present your offer matters. Try to write persuasive copy that highlights the benefits of the offer, while also addressing any customer concerns. Use clear and concise language, emphasizing both the value and urgency of the offer.
6. Create Multiple Touch Points.
Don’t just send out one email and hope for the best. You need to advertise and promote your offer on multiple channels and a few times during the time the offer is available. Create a countdown effect where you constantly remind your customers about the benefits while alerting them of the time left to get the offer.
Creating one-time offers that convert requires a good understanding of your audience, a commitment to delivering value and a strategic approach to promotion. By employing these strategies, you’ll be able to make more sales and create a cash injection into your boarding or daycare business.

Fern is the founder of Overdog Digital, a digital marketing & consulting agency that helps dog daycare and boarding facilities attract, convert, and keep more customers by creating winning marketing campaigns and providing the business guidance to build momentum and spark long-term growth. Fern also has programs to train daycare staff, is a dog behavior consultant, and has a dog training business in New Jersey. He is the author of eight books and a popular speaker at national conferences and private events. To join The Dog Daycare Business Think Tank or ask a question, go to: www.facebook.com/groupsdogdaycarethinktank

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