2024 Media Kit
Launched in September 2011, Pet Boarding and Daycare Magazine is the boarding industry’s
only trade magazine
delivering quality content in every issue to motivate and educate pet boarding and daycare professionals.
When we ran our ad in Pet Boarding and Daycare, the phones started ringing immediately.
leads materialized into actual sales,
and each month the number of calls increases even if we run the same ad.
– Wendy Biondolillo
Direct Animal Products
Direct Animal Products
topics include:
ANIMAL
BEHAVIOR
BUSINESS &
MARKETING
FACILITY
DESIGN
ANIMAL
HEALTH
INDUSTRY
NEWS
PRINT CIRCULATION
ONLINE REACH
Pet Boarding and Daycare is about following our passion, and [the] magazine and Facebook page are wonderful resources for elevating our professionalism.
wow, so glad i found you!
– Liz Boyle
Pet Resort Owner
Pet Resort Owner
DEMOGRAPHICS
where do they live?
what services do they offer?
Prime Positions
AD RATES
1X
3X
6X
Full Page
$1595
$1515
$1365
2/3 Page
$1345
$1275
$1150
1/2 page
$995
$945
$850
1/3 Page
$730
$695
$625
1/4 page
$585
$555
$500
1/6 Page
$420
$400
$360
1/8 page
$335
$320
$285
Prime Positions
Cover Spaces
2nd Cover
$2300
3RD Cover
$2100
4th Cover
$2500
PAGE 3
$2200
Inserts
1 or 2 page
$2130
1 sheet, printed one side or both
4 page insert
$3050
2 page spread, printed both sides
3 page insert
$5020
3 page spread, printed 2 sides, stitched
8 page insert
$7015
Two 4 page inserts, printed 2 sides, stitched
CONTACT
James Severs
Director of Marketing and Client Relations
Cell Phone (717) 350-9398
or IN-OFFICE (717) 691-3388 Ext. 224
We are thrilled with our response from advertising
in Pet Boarding and Daycare magazine. This is a great magazine, and we look forward to many years of doing business with them.
– Rachael Cerullo
Alpha Tech Pet
Alpha Tech Pet
General Information
Advertisers and agencies assume liability for all content of their advertisements printed in Pet Boarding and Daycare, and any claim arising against the publisher. The publisher reserves the right to reject any advertising that is deemed unsuitable. Publisher is not responsible for time dated material.
Commission
15% of gross billing allowed to recognized advertising agencies on space, color and position. Account must be paid within 30 days of invoice. No Discounts on Inserts.
Ad DESIGN
Let us design your first attention-grabbing ad for you at no additional charge.
AD SPECIFICATIONS
FULLPAGE AD
Print Size:
8.5” x 11”
8.5” x 11”
.125″ Bleed:
8.625” x 11.125”
Live Area:
8.25” x 10.75”
Full page ads & spreads are trimmed in print process. Keep important information and text within live area. All full page ads must have
.125″ Bleed ON ALL SIDES
.125″ Bleed ON ALL SIDES
1)
2/3 Page
WIDTH
4.5625”
HEIGHT
10”
2)
Half Page
(Standard)
WIDTH
7″
HEIGHT
4.875″
3)
Half Page
(Tall)
WIDTH
4.5625″
HEIGHT
7.375″
4)
1/3 Page
(Tall)
WIDTH
2.1875″
HEIGHT
10″
6) 1/4 PAGE
W 4.5625”
H 3.625”
7) 1/6 PAGE
W 2.1875”
H 4.875”
8) 1/8 PAGE
W 2.1875”
H 3.625”
5)
1/3 Page
(Standard)
WIDTH
4.5625″
HEIGHT
4.875″
ACCEPTED FORMATS: PDF, TIFF, OR EPS
All other file formats NOT accepted.
All ads and images must be high resolution 300 DPI and CMYK Color.
AD SPECIFICATIONS
FULLPAGE AD
Print Size:
8.5” x 11”
8.5” x 11”
.125″ Bleed:
8.625” x 11.125”
Live Area:
8.25” x 10.75”
Full page ads & spreads are trimmed in print process. Keep important information and text within live area. All full page ads must have
.125″ Bleed ON ALL SIDES
.125″ Bleed ON ALL SIDES
1)
2/3 Page
WIDTH
4.5625”
HEIGHT
10”
2)
Half Page
(Standard)
WIDTH
7″
HEIGHT
4.875″
3)
Half Page
(Tall)
WIDTH
4.5625″
HEIGHT
7.375″
4)
1/3 Page
(Tall)
WIDTH
2.1875″
HEIGHT
10″
5)
1/3 Page
(Standard)
WIDTH
4.5625″
HEIGHT
4.875″
6) 1/4 PAGE
W 4.5625”
H 3.625”
7) 1/6 PAGE
W 2.1875”
H 4.875”
8) 1/8 PAGE
W 2.1875”
H 3.625”
ACCEPTED FORMATS: PDF, TIFF, OR EPS
All other file formats NOT accepted.
All ads and images must be high resolution 300 DPI and CMYK Color.
Spotlight Profile
Implemented as a high value digital brochure (marketing microsite) landing page for the advertiser, this page is optimized for SEO and lead generation or traffic handoff to the advertiser website. Because the page lives on the publisher branded digital site, the high engagement value of this domain and content becomes a valuable backlink to the advertiser’s domain and search elevation. Spotlights also provide advertisers an additional conversion button to double click-through results on all ads appearing in the issue.
ENHANCED ADVERTISING
Print Ad As-is
Below is an example of a print advertisement with no enhancement.
Standard responsive ad
Below is an example of what a standard responsive ad looks like in our digital edition. These ads are responsive-designed to look great on any device (desktop, tablet, or mobile). These are only available to advertisers as an upgrade to their placement in our print magazine.
T-Core Perfect Panel DesignTM
Side and back panels laminates two pieces of PVC with extra dense polyurethane foam
Side and back panels laminates two pieces of PVC with extra dense polyurethane foam
Triple Seal Floor Channel
Enhances cross contamination protection
Enhances cross contamination protection
Horizontal rods spaced every 6″ and vertical rods space every 1 ¼” for security
T-Core Perfect Panel DesignTM
Side and back panels laminates two pieces of PVC with extra dense polyurethane foam
Side and back panels laminates two pieces of PVC with extra dense polyurethane foam
Triple Seal Floor Channel
Enhances cross contamination protection
Enhances cross contamination protection
Horizontal rods spaced every 6″ and vertical rods space every 1 ¼” for security
Responsive ad with animation
Below is an example of what a responsive ad with animation looks like in our digital edition. These ads are responsive-designed to look great on any device (desktop, tablet, or mobile). These are only available to advertisers as an upgrade to their placement in our print magazine, and only a limited number of animated ads are available in each digital edition.
T-Core Perfect Panel DesignTM
Side and back panels laminates two pieces of PVC with extra dense polyurethane foam
Side and back panels laminates two pieces of PVC with extra dense polyurethane foam
Triple Seal Floor Channel
Enhances cross contamination protection
Enhances cross contamination protection
Horizontal rods spaced every 6″ and vertical rods space every 1 ¼” for security
T-Core Perfect Panel DesignTM
Side and back panels laminates two pieces of PVC with extra dense polyurethane foam
Side and back panels laminates two pieces of PVC with extra dense polyurethane foam
Triple Seal Floor Channel
Enhances cross contamination protection
Enhances cross contamination protection
Horizontal rods spaced every 6″ and vertical rods space every 1 ¼” for security
Responsive ad with video
Below is an example of what a responsive ad with video looks like in our digital edition. These ads are responsive-designed to look great on any device (desktop, tablet, or mobile). These are only available to advertisers as an upgrade to their placement in our print magazine, and only a limited number of video ads are available in each digital edition.
T-Core Perfect Panel DesignTM
Side and back panels laminates two pieces of PVC with extra dense polyurethane foam
Side and back panels laminates two pieces of PVC with extra dense polyurethane foam
Triple Seal Floor Channel
Enhances cross contamination protection
Enhances cross contamination protection
Horizontal rods spaced every 6″ and vertical rods space every 1 ¼” for security
T-Core Perfect Panel DesignTM
Side and back panels laminates two pieces of PVC with extra dense polyurethane foam
Side and back panels laminates two pieces of PVC with extra dense polyurethane foam
Triple Seal Floor Channel
Enhances cross contamination protection
Enhances cross contamination protection
Horizontal rods spaced every 6″ and vertical rods space every 1 ¼” for security
Sponsored Edition Wrapper
Below is an example of what a Sponsored Edition Wrapper looks like in our digital edition. A sponsored edition is a great way for you to wrap our magazine with your branding and be able to share with your own audience of customers, employees, or shareholders.
Click the button below to view our current digital edition.
This issue of Pet Boarding and Daycare is brought you by Advertiser Name
Your Logo Here
The scrollable format provides you with more control without flipping. Enjoy the latest issue on any device!
SEND AD ARTWORK TO
Files too large for e-mail may be uploaded to our Dropbox