Embracing a philosophy that integrates our duties as pet professionals with energetic considerations allows us to bridge the gap between pet guardianship and personal development, fostering a deeper bond and mutual understanding with our animal companions.

Pet guardianship extends beyond being a pet parent; it involves being a guardian for any duration—whether a 20-minute walk, a weekend stay or a vet visit. Regardless of the time spent, the impact on both the animal and the professional can be profound.

A mindful approach to pet guardianship involves incorporating mindfulness, empathy, emotional awareness and respect into pet care. This approach allows us to create a more harmonious and fulfilling relationship with our furry companions.

The philosophy is premised on the fact that pets are sensitive to our emotions and energies, often mirroring our internal states. This mirroring effect provides valuable insights into our own emotional landscapes. By observing and understanding a pet’s behaviors, we can gain a deeper awareness of our own feelings and reactions. This interconnectedness is what makes caring for pets a powerful avenue for personal growth.

Here are a few key areas in which pet guardianship can improve personal growth:

Many pet professionals have heard, “Wow, my pet doesn’t bark at you or jump on you!” or “They are so calm around you.” This is a reflection of our own energy. A dog may be relaxed or playful if we are calm and content. Conversely, when we’re stressed or anxious, a dog may mirror the same energy through restlessness, paw-licking or other signs of anxiety.

This energetic connection highlights the deep bond we share with pets and the profound impact our emotional state has on them. As pet guardians, a pet’s behavior can serve as a helpful barometer of the energy we’re projecting in that moment, especially if we see them regularly.

As pet professionals, we often excel at energetic coherence in interactions with animal companions, but it’s a valuable reminder to carry that same mindfulness into other areas and relationships in our lives. We can parlay lessons from pets into better interactions during dynamics in which we may feel less comfortable.

For example, I noticed a trend of clients seeking help for on-leash reactivity at a time when I personally felt ungrounded. Working with these pets and their humans required me to intentionally focus on embodying feelings of safety, security, and sure-footedness for the benefit of myself and my furry friends.

Caring for pets isn’t just about the animals; it’s also a journey of personal growth. The responsibilities of pet guardianship teach us important qualities we can apply in our broader lives. Pets’ behaviors often prompt us to reflect on our emotional states and motivations, encouraging greater self-awareness and emotional intelligence.

Embrace the opportunity to learn from pet behavior. Their actions offer valuable insights into your own emotional landscape. By fostering a mindful and compassionate approach to pet guardianship, you can create a supportive and loving environment for both yourself and the pets you care for.

Denise Mange is a certified dog trainer, animal communicator, pet numerologist, and founder of Pet Prana®. Her mindful approach to pet training combines traditional training with energetic considerations of pet guardianship. She has been featured in publications and media outlets worldwide, cementing her reputation as a pioneer in the field of mindful pet training. Her new book, Translating Your Pet’s Behavior: A Mindful Approach to Dog Training, is a #1 bestseller in its category on Amazon. Learn more at www.petprana.com

2. Relying on online reservations for new customers.

Online reservations can’t earn the customer prospect’s trust. A screen can’t help them understand the exceptional care and experience at your facility, why your rates are appropriate and why you’re so much better than inferior competitors. And good luck effectively selling add-ons and extra services! When each new customer inquiry is as valuable as gold, do you really want to trust them to a generic digital form?

Moreover, reliance on online reservations for new customers is a quick road to commoditization. Commoditization is rampant everywhere, including pet care. This means new customer prospects see your services and care as interchangeable with anyone else’s, so why should they pay a cent more than the lowest possible rate?

3. Over-demanding group play for all dogs.

Many dogs are friendly with humans but not with other dogs, so excluding these dogs limits your customer base significantly—and sends them straight to your competitors. Wise pet care businesses offer appropriate play alternatives for these pets, such as one-on-one or customized play. This casts a much wider net at a time when new-customer acquisition is critically important. It’s safer, more appealing to customers and opens a new, valuable revenue stream.

4. Sticking to an all-inclusive price model.

Price-sensitive customers may not want to pay for services they don’t need or value, so they’ll go elsewhere. However, many customers are willing to spend an even higher amount. But with all-inclusive pricing, this revenue will go to your competitors who offer a more robust experience.

A much more effective model includes separately priced activity packages. This allows pet parents to choose and pay for the services they want while tailoring their purchase for their needs and budget. Not only does this attract a wider range of pet parents, but it also helps you make the most of every inquiry.

Additionally, studies have shown that customers are more likely to make a purchase when given multiple, distinct options. The power of choice can translate to much more revenue for your business.

Even in this tough economy, pet care is a strong and growing industry. By making even a few of these changes, you can see a significant leap in your revenue and ensure your business not only survives, but thrives for years to come.

Laura Laaman is president of Outstanding Pet Care. If you’re interested in growing your revenues, any of the strategies in this article, or any of our other proven and guaranteed services, schedule a consultation by calling 1-888-836-8740 or visiting www.outstandingpetcare.com/contact

This is the essence of Disney’s “linertainment” concept—a process that turns waiting into an engaging experience to keep guests entertained and immersed while significantly reducing the perceived wait time. But the magic of linertainment isn’t limited to theme parks…

Other industries have adopted similar strategies to enhance their customer experience from the very first interaction. For example, Singapore’s award-winning Changi Airport has turned the entire terminal into a destination in itself, including a butterfly garden, movie theater and even a swimming pool. In Terminal Four, a 200+ ft. Immersive Wall showcases panoramic clips of Singapore’s skyline, creating a calming atmosphere for passengers waiting in security lines.

Even in the digital realm companies are finding innovative ways to entertain customers during typically mundane processes. Fashion and beauty brands use AR technology to let customers virtually “try-on” products. E-commerce giants like Amazon and Alibaba have popularized live shopping events, where influencers showcase products in real-time, allowing customers to ask questions and make purchases directly from the stream.

By thinking about the customer from the very first interaction—whether it’s waiting in line, killing time in a terminal or browsing a website—these businesses demonstrate that they value their customers’ time and experience. They understand that every moment counts, and by providing entertaining and engaging experiences from the get-go, they foster a sense of care and thoughtfulness that resonates with customers.

For pet boarding and daycare businesses, this mindset can be equally transformative. The onboarding experience shouldn’t just be about paperwork, sorting out a payment method or showing clients around; it’s an opportunity to make a lasting first impression, create a positive association with your brand and set the tone for a long-term relationship.

So how can you bring the magic of linertainment into your customer onboarding process? The key is to think creatively about every interaction as a chance to delight and impress both pets and their owners.

Before we dive into specific strategies, let’s consider why a well-crafted onboarding process is crucial for pet care businesses. Here are a few key benefits:

The onboarding process is a critical moment to reassure pet owners that they have made the right choice. An effective onboarding process makes pet owners feel comfortable and confident, and it provides reassurance that their furry friends are in good hands.

Now, let’s get to how you can create that experience. The following is a three-step onboarding roadmap that you can implement to enhance your new customer journey:

So, how will you reinvent your onboarding process to make it an unforgettable experience for your furry guests and their owners?

Dom Hodgson is Europe’s leading pet business coach, and is known as the Pet Biz Wiz. His mission is to help pet service providers create superior customer service systems that enable them to build an impactful and profitable pet business. Dom has written over nine books, and is a much in-demand speaker. You can instantly download a free copy of his latest book “How to Disnify Your Doggy Daycare Business” by going to www.petbusinessmarketing.com/daycaremagic

As a cat boarding facility, it’s crucial to create an environment that minimizes loud noises to ensure the wellbeing and comfort of your feline guests. The following are some effective strategies to achieve a serene setting.

1. Separate Barking Dogs.

If your boarding facility caters to both cats and dogs, it’s paramount to keep the two separated to minimize noise and stress. Here are some practical steps:

• Dedicated Areas: Designate separate areas for cats and dogs within your facility. Ideally, these areas should be in different buildings or, at the very least, in different wings or floors of the same building.
• Soundproof Barriers: Install soundproof barriers or walls between the cat and dog areas. This can significantly reduce the transmission of noise from barking dogs to the cat area.
• Staggered Playtimes: If possible, stagger the playtimes for dogs to ensure that the loudest periods are limited and predictable. This can help cats become accustomed to a routine and reduce anxiety during these times.
• Separate Entrances and Exits: Having separate entrances for cats and dogs can also minimize the chances of cats being exposed to the noise and commotion that often accompanies dogs. Spacing out check-in and check-out times is another option.

2. Add Soundproofing.

Soundproofing is an effective way to reduce noise pollution within your facility. Several soundproofing techniques can be employed to create a quieter environment, including the following:

• Acoustic Panels: Install acoustic panels on the walls and ceilings of the cat boarding areas. These panels are designed to absorb sound and reduce echo, creating a more peaceful atmosphere.
• Soundproof Windows and Doors: Replace regular windows and doors with soundproof versions. Soundproof windows and doors are designed to block external noise, which can be particularly beneficial if your facility is located in a noisy area.
• Seal Gaps: Ensure that all gaps around windows, doors and vents are sealed properly. Even small gaps can allow noise to enter and disturb cats.

3. Add White Noise or Other Calming Sounds.

White noise and quiet music can be effective tools in masking background noise and creating a calming environment for cats. Here are a few specific examples:

• White Noise Machines: Invest in white noise machines specifically designed for pets. These machines produce a consistent sound that can help to mask sudden or intermittent noises, making the environment feel more stable and secure for cats.
• Music for Cats: There are music tracks available that are specially designed to calm cats. These tracks often feature gentle, repetitive sounds that can help to reduce anxiety and promote relaxation.
• TV or Radio: Playing a TV or radio at a low volume can also help to mask background noise. Choose channels with calming content, such as nature documentaries or classical music stations, to provide a soothing auditory backdrop.

4. Limit Time with Noisy Toys.

• Choose Quiet Toys: Opt for toys that are designed to be quiet, such as soft balls, feather wands and plush toys. Avoid or limit toys with bells, squeakers or electronic noises to specific playtimes when cats are more active and can benefit from the stimulation. This helps to control the overall noise levels in the facility.
• Individual Play Sessions: Consider individual play sessions for each cat, especially for those who are more sensitive or skittish. This allows for more personalized attention and ensures that the noise is kept to a minimum.

5. Additional Strategies to Incorporate.

Here are a few additional ways to limit loud noises and ensure a peaceful environment for your cat guests:

• Comfortable Bedding: Provide soft, comfortable bedding for each cat. High-quality bedding can help to absorb sound and provide a sense of security.
• Hideaways and Perches: Offer plenty of hideaways and perches for cats. These can be as simple as cardboard boxes or as elaborate as multi-level cat trees. Cats feel safer when they have places to hide and can observe their surroundings from a distance.
• Routine and Consistency: Establish a consistent routine for feeding, cleaning and playtime. Cats thrive on routine and predictability, and a consistent schedule can help to reduce anxiety.
• Stress-Reducing Products: Consider using products such as Feliway, which is a synthetic copy of the feline facial pheromone used by cats to mark their territory as safe and secure.

Implementing a comprehensive noise reduction plan involves a combination of strategies and regularly monitoring the noise levels in your facility in order to make adjustments as needed. Use feedback from your staff and customers to identify areas for improvement.

As a cat boarding facility owner, your commitment to providing a quiet and serene environment will not only improve the health and happiness of the cats in your care, but also enhance your reputation and customer satisfaction. By prioritizing noise reduction and creating a cat-friendly atmosphere, you can ensure that your facility stands out as a top choice for cat owners seeking a safe and peaceful place for their beloved pets.

By Jennifer Wolf-Pierson

As we celebrate the contributions of these remarkable individuals, it’s clear that they are not just employees; they are the heart and soul of pet resorts, embodying the very essence of compassion, professionalism and an unyielding love for animals. People are the true drivers of a pet resort’s success and an irreplaceable asset—even for the growing trend of technology in business operations.

Jennifer has served since 2016 as General Manager for ABC Pet Resort & Spa, a multi-service pet care center located in North Houston. She also is a consultant and instructor for Pet Care Management Boot Camp, in partnership with Turnkey, Inc., an architectural design/build/operations firm specializing in pet care and veterinary facilities. Jennifer helps both existing and start-up facilities streamline their operations, improve their team management, and understand revenue-generating strategies. Jennifer earned her BS in Agricultural Science at Colorado State University, is a Certified Professional Animal Care Operator (CPACO), a PetTech CPR and First Aid Instructor, and is a Certified Professional Dog Trainer (CPDT-KA).

Standby generators are usually connected to the building’s natural gas line, as that is typically the most convenient fuel source. However, a standby generator can also be fueled by liquid propane or diesel. Determining the size of generator that’s right for your business depends on the size of your facility, how much equipment you need to keep running, how many areas of the business need lights on, etc. Generators range in size so they can power businesses of all different sizes, and a standby generator can run for days on end, as long as it has a fuel source.

Pet businesses with solar panels typically use power as it is generated because it can lower the monthly electric bill, while demonstrating a commitment to the environment. But, when energy is used as it is made, it can’t help during a power outage. The solution is to add an ESS because it can hold the excess solar power and feed it back into the electrical system during an outage.

Since batteries are versatile, they can also be used to store power from the grid when it’s less expensive (typically during the day) and then discharge the energy when utilities charge more (typically during the evening)—a practice that’s called “rate arbitraging.”

If your business has power from a backup generator or energy storage system when others have gone “dark,” it will give you a unique opportunity to attract new customers and reinforce your trusted brand with returning customers. Just as important, backup energy systems will keep refrigerated food and medicines from spoiling. And, during the winter, the heat will stay on, which is critical to avoid the potential of a pipe burst, as that can lead to devastating water damage throughout your business, destroying equipment, furniture, flooring and more.

With tax incentives for energy-efficient systems available to business owners, along with a variety of credit programs issued by local utility companies, the investment in backup power systems by pet business owners is a worthwhile one.

Clement Feng is Vice President of Product Management for Briggs & Stratton Energy Solutions, which provides standby generators and battery backup storage systems that deliver energy resiliency, energy efficiency, and peace of mind to homeowners and businesses, including independent and multi-location pet daycares and boarding facilities. For over two decades, he has helped educate business owners to secure energy independence and improve resilience in managing power outages. Clement holds a BA degree from Stanford University in Chemical Engineering and an MBA from the University of Chicago Booth School of Business.

“But in-between those moments,” adds co-founder and CEO, Bill Hillis, “were the rays of hope and joy that maybe we were doing it right, making a difference, and leaving a lasting impact on the world.”

Bill and Amy Hillis are definitely making a difference and are creating a huge impact in the pet hospitality field. In the last 10 years, Social Pet has grown to three locations in the Charlotte, North Carolina area. They have over 75 employees, care for 150-300 dogs daily and are on track to make $4.4 million in gross revenue in 2024.

“Most of the pet care options in our area were mediocre at best, but they were always busy,” Bill shares. “There was a clear need for a better experience that put the needs of the dogs first, and we set out to provide that.”

At the time, Amy was a middle school teacher. Then she became the school’s academic facilitator, focusing on curriculum and testing.

“In those positions, I saw there was an important need to differentiate and provide individualized instruction to each student,” explains Amy. “And whether they were fast learners or needed more support, I saw the benefits when that program was followed.

At Social Pet Hotel & Daycare, Bill and Amy’s team always puts the needs of the animal first, and they place great emphasis on personalized care and enrichment activities for every dog. Client interaction and education are also important to them so that pet parents understand why Social Pet is different and how its programs will benefit their dog.

Even with over 100 other pet care businesses offering daycare and boarding in the Charlotte area, Bill and Amy found a way for Social Pet to differentiate itself from the competition, and it begins with the first contact that pet owners have with them.

“We also spend a lot of time on the phone with a new client, answering their questions, explaining the various enrichment activities, and discussing our safety protocols, where other businesses may simply send them to their website,” Amy shares. “Even with this process—one that many may consider to be a barrier to entry and especially considering we are one of the highest-priced in the area—our client conversion rate is 97% and we are up over 30% from 2023.”

Additionally, new clients are encouraged to take an in-person tour of their facility.

“We want people to see what we are doing,” she continues, “setting the standard for what pet parents should expect and deserve. They can see our play areas and our sleeping accommodations. They can ask questions and talk to us about our training, certifications, and safety protocols, and also experience how clean everything is and how good it smells. Being open and available to the owners provides tremendous peace of mind to them.”

“We understand the lifetime value of a client,” adds Bill. “We offer intentional introductory discounts. We know that if we can get clients in the door and they experience our services, then we can retain them. Our retention rate is over 95%.

Staffing can be one of the most difficult parts of a business. But, both Bill and Amy are passionate about providing their team members with not just a job, but a fulfilling career.

“We take care of our employees and make sure they have what they need to do their jobs and to have a work-personal life balance,” Amy says. “That translates into them being able to provide the best care for the dogs.

“We want to give our team members what they need to thrive in their jobs and make them a career path—whether it is grooming school, dog training, management, marketing, etc.,” Bill adds. “We showcase to our clients how well our team members work together and how that benefits their dogs.”

Bill and Amy firmly agree that part of the challenge of growth and one of the reasons they feel they are successful is how engaged they are with their own people and how effective they are as leaders and managers.

“In order for your business to grow, you have to grow as a person,” adds Bill. “That starts with Amy and me. Our plan is to never stop learning, and we both believe in pursuing relevant certifications through some of the industry’s leading organizations. I am also an Advisory Board Member for IBPSA (International Boarding & Pet Services Association), and Amy is the current outgoing Board Chair of PACCC.

“Why some businesses struggle is that they focus solely on the clients that are in the door that day,” he continues. “If you’re not paying attention to your sales and marketing, you’re not doing anything to lay the groundwork for your future. We must continue to evolve and grow to be effective and be relevant tomorrow.”

“Through our marketing efforts we’ve seen our revenue per dog increase, as well as our occupancy and quality of reservations, and we are able to promote more services,” shares Bill. “It lets the owners know what we offer, and it all comes back to doing what’s best for the dog. We want the dogs to be comfortable and be cared for.”

In just 10 short years and with three successful locations of Social Pet Hotel & Daycare, Bill and Amy Hillis have fulfilled their dream to enrich the lives of dogs and the relationships they share with those who love them—and they are far from done!

Fern is the founder of Overdog Digital, a digital marketing & consulting agency that helps dog daycare and boarding facilities attract, convert, and keep more customers by creating winning marketing campaigns and providing the business guidance to build momentum and spark long-term growth. Fern also has programs to train daycare staff, is a dog behavior consultant, and has a dog training business in New Jersey. He is the author of eight books and a popular speaker at national conferences and private events. To join The Dog Daycare Business Think Tank or ask a question, go to: www.facebook.com/groups/dogdaycarethinktank